Phrase
by Phrase
Phrase is an AI-powered language intelligence platform for enterprise localization. It combines a translation management system (Phrase TMS), software string localization (Phrase Strings), multimedia localization with AI subtitles/dubbing (Phrase Studio), and a translation portal (Phrase Portal) into one cloud platform. The platform orchestrates across 30+ machine translation engines and LLMs (including Phrase Language AI, Next MT, Next GenMT, and bring-your-own engines), routes content by type, and applies style guides, translation memories, term bases and glossaries. It also provides conversational AI (‘Phrase Atlas’), no-code workflow automation (Phrase Orchestrator), and AI-powered quality evaluation (QPS). Intended users include localization teams, developers, marketers, technology and executives. Evidenced use cases: continuous localization at enterprise scale, software/website/mobile app and game localization, audio/video subtitling and voiceovers in 100+ languages, and AI translation portal for all employees.
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Weighted across four pillars · updated October 11, 2026
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