Great Question
Great Question is an AI-powered all-in-one UX research platform that combines participant recruitment, a research CRM, mixed-method studies, and an AI-powered research repository. It lets teams recruit participants (from their own customer base imported securely or synced from Salesforce, Snowflake or Databricks, or from an embedded panel of 7.5M+ B2B and B2C participants), run any research method (surveys, interviews, focus groups, usability tests, prototype tests, card sorting, tree testing), and centralize insights in a single searchable AI-tagged source of truth. AI assists with study setup and can moderate interviews when needed, and an MCP (Model Context Protocol) server lets users design studies, build screeners, invite customers and synthesize insights from AI tools such as Claude, Cursor, ChatGPT, with 20+ native integrations. Intended users include product managers, product designers, UX researchers, and research operations teams. Evidenced use cases include validating product ideas, testing designs with users, running strategic research initiatives, and scaling research across teams; customers include Canva, Miro, ServiceNow, Experian, Asana, Brex, and Gusto.
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Weighted across four pillars · updated October 11, 2026
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